The world isn’t working, Mark Titchner.
Manchester Metropolitan University
Manchester, M15 6BQ
The street level location of Pavement Gallery complements this billboard type work, evoking ideas of press and poster banners. The World Isn’t Working has been described as being a “direct reference to the brutal Saatchi & Saatchi advertising strategy”, which was used as part of the Conservative Party campaign in 1979 that led to their election win with the slogan ‘Labour Isn’t Working’. This work demonstrates Titchner’s use of words to satirically echo those of political advertising and mass media campaigns.
The text for this piece was a condensed version of the text found in the video work ‘The last ten years’, 2010, which showed a continuous stream of daily headlines from The New York Times, from the 1st of January 2000 to the 31st of December 2009. The sounds that were processed in the piece were mainly field recordings from city streets, in various states from rush hour to full blown riot. The version above was edited from a recording of the performance I made via my laptop at Manchester Metropolitan University after a talk I gave to coincide with the show at Pavement Gallery. The performance itself was originally supposed to happen in the galleries window space, to be viewed from outside but was relocated because of bad weather. The video accompanying the sound is merely there to accompany the sound.